SMS Privacy Policy

1. Consent and Program Overview

Program Description: Clearly describe the purpose of your text messaging program (e.g., promotional offers, appointment reminders, order updates).
Opt-In Method: Explain how a lead provides consent to receive your messages (e.g., through a web form, texting a keyword, in-store sign-up).
Non-Conditionality: State explicitly that consent to receive texts is not a condition of purchasing any goods or services.

2. Data Collected and Its Usage

Type of Data Collected: Specify the exact personal information you gather for the SMS program (e.g., mobile phone number, name, message content, engagement data).
Purpose of Use: Clearly state why you are collecting this data and how you will use it (e.g., “to send promotional offers and product updates,” “to improve our messaging services”).
Message Frequency: Include a disclosure about the expected message frequency (e.g., “Approx. 4 messages per month”).
Carrier Charges: Note that “Message and data rates may apply” for the recipient.

3. Opt-Out and User Rights

Clear Opt-Out Instructions: Provide simple, actionable instructions for a user to stop receiving messages, typically by replying with a keyword like “STOP” or “UNSUBSCRIBE.”
Data Rights: Inform users of their rights regarding their personal information, such as the ability to access, correct, or delete their collected data.
Prompt Processing: Commit to processing all opt-out requests promptly.

4. Data Sharing and Security

Third-Party Sharing (Crucial Clause): This is one of the most important components. You must clearly state if and how data is shared.
- Best Practice: Include a clause stating that “Mobile information, including opt-in data and consent status, will not be shared with third parties/affiliates for marketing or promotional purposes.”
- Necessary Sharing: Disclose if you share data with essential service providers (like your SMS platform vendor) for the sole purpose of operating the messaging program.
Security Measures: Describe the security protocols you have in place to protect the collected data from unauthorized access or breaches.
Retention Policy: Explain how long the data is stored and the criteria for its deletion.

5. Contact Information

Privacy Inquiries: Provide up-to-date contact information (email, phone, or web form) for users to reach you with any privacy-related questions or concerns.
Support: Provide instructions for requesting support (e.g., “Text HELP for support”).

Disclaimer: This information is for informational purposes only and is not legal advice. You should always consult with a legal professional to draft a privacy policy that fully complies with all applicable laws and regulations (such as TCPA, CTIA guidelines, GDPR, CCPA, etc.) for your specific business and geographic area.

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SMS Marketing Opt-In Policy & Terms

This Opt-In Policy (the “Policy”) applies to the text message marketing program operated by Southern Crown Homes Inc. (“we,” “us,” or “our”). By providing your phone number and opting in, you agree to these terms.

1. Opt-In & Consent

By checking the opt-in box on our website, signing up via a form, or texting a keyword to our short code, you are giving us your express written consent to receive recurring marketing and promotional text messages from us at the mobile number you provided.

Messages May Include: ==[Examples: exclusive offers, product updates, sale alerts, event notifications, abandoned cart reminders]==.
Message Frequency: Message frequency will vary but is typically ==[State specific frequency, e.g., 2-4 messages per month]==.
Cost: Message and data rates may apply from your mobile carrier. We are not responsible for these charges.
Non-Conditionality: Consent to receive automated marketing text messages is not a condition of any purchase.
Eligibility: You must be the mobile account holder and at least 18 years old to participate.

2. Supported Carriers

Our services are supported by all major U.S. carriers, including AT&T, Sprint, T-Mobile, Verizon, and others. We are not liable for any delays in the receipt of any text messages connected with this program.

3. How to Opt-Out (STOP)

You can cancel the SMS service at any time. Text the keyword STOP to the ==[short code or phone number]== from which you received the message. You will receive a final confirmation message confirming your unsubscription. No further messages will be sent unless you explicitly opt-in again.

4. Help & Support (HELP)

For support regarding our SMS program, text the keyword HELP to the ==[short code or phone number]== from which you received the message, or email us at anton@southerncrownhomes.com.

5. Privacy

We respect your privacy. Mobile numbers, consent status, and opt-in data collected as part of this program will not be sold, rented, or shared with any third parties or affiliates for their own marketing or promotional purposes. Data collected is used solely to provide the services you have requested, in accordance with our general Privacy Policy above.

Privacy Policy, Cookies Policy, and Terms & Conditions of Website Use

Effective Date: May 1, 2021
Last Updated: July 20, 2025

Southern Crown Homes (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information across our websites and digital platforms. We operate in accordance with the Florida Information Protection Act (FIPA), California Consumer Privacy Act (CPRA/CCPA), General Data Protection Regulation (GDPR), and the data collection standards of Google Analytics and SEMrush.

1. Information We Collect

Personal Information:

Name, email, phone number, mailing address
IP address and device identifiers
Service inquiries, form submissions, and project requests
Any data you provide voluntarily

General Information:

Browsing behavior, session data, referring URLs
Cookies, UTM parameters, and third-party analytics data
Publicly available information from sources such as LinkedIn, YouTube, and Facebook

Sensitive Personal Information may be collected if required or voluntarily submitted.

2. How We Use Your Information

We use your data to:

Deliver and improve our services and user experience
Respond to inquiries and fulfill content production requests
Conduct remarketing campaigns and digital outreach
Analyze site usage and performance via tools like Google Analytics and SEMrush
Optimize content, targeting, and advertising
Fulfill legal obligations and protect digital assets

We do not sell your information for monetary value. However, data may be shared for cross-context behavioral advertising under CPRA definitions.

3. Cookies, Analytics & Tracking

We use cookies and tracking technologies to:

Enhance user navigation and functionality
Analyze usage patterns and engagement
Power targeted advertising and remarketing across platforms like Meta, LinkedIn, and Google

Cookie Categories:

Essential Cookies: Necessary for site functionality
Analytics Cookies: Used to track visits, user flow, and conversions
Functional Cookies: Improve user experience based on preferences
Advertising Cookies: Enable personalized content and remarketing

We retain cookie data for optimization of campaigns and analytics.

Opt-Out Options:

GDPR-compliant cookie banners are shown to visitors from the EU/EEA.

4. Your Privacy Rights

California Residents (CPRA):

Right to know, correct, or delete your data
Right to opt-out of sharing for behavioral ads
Right to limit use of sensitive personal data

Opt-out links:

EU/EEA Residents (GDPR):

Right to access, rectify, erase, or restrict processing
Right to data portability and to object to profiling
Right to withdraw consent

Email developer@krakenusa.com to exercise these rights.

5. Data Security & Breach Notification

We use physical, administrative, and digital safeguards to secure your data. If a breach occurs involving your personal data, we will notify affected users within 30 days in accordance with FIPA and other applicable laws.

6. Data Retention

Personal and behavioral data may be retained to support long-term campaign strategy, unless a longer period is legally required.

7. International Transfers

Users outside of the U.S. should be aware their data may be transferred to and processed in the U.S. under GDPR-approved safeguards such as Standard Contractual Clauses.

8. Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect their information. Any data submitted by minors will be deleted upon discovery.

9. Developer Indemnification

While privacy templates and legal tools may be included in our development services, Southern Crown Homes clients and site owners are solely responsible for legal compliance. We are not liable for violations, data misuse, or unapproved third-party content or tracking.

10. Content Disclaimer & Third-Party Links

All site content—including blog posts, case studies, embedded videos, and external links—is offered for general marketing or informational purposes only.

Visitors should:

Consult appropriate professionals before acting on any claims or advice found on our website
Understand external links are used at their own risk
Independently verify all content, stats, and opinions

Southern Crown Homes assumes no liability for third-party websites, inaccurate or outdated information, or the consequences of acting on unverified claims.

Use of this website is at your own risk.

11. Updates to This Policy

We may update this policy to reflect legal, technological, or operational changes. By continuing to use the site, you consent to the most recent version.

12. Contact Us

If you have any questions or requests about this policy, please contact:

Southern Crown Homes
11046 Golden Warbler Rd
Spring Hill, FL 34613
📧 developer@krakenusa.com

This Privacy Policy complies with FIPA, CPRA, GDPR, and analytics/data marketing standards supported by Google and SEMrush.

SMS Privacy Policy

1. Consent and Program Overview

Program Description: Clearly describe the purpose of your text messaging program (e.g., promotional offers, appointment reminders, order updates).
Opt-In Method: Explain how a lead provides consent to receive your messages (e.g., through a web form, texting a keyword, in-store sign-up).
Non-Conditionality: State explicitly that consent to receive texts is not a condition of purchasing any goods or services.

2. Data Collected and Its Usage

Type of Data Collected: Specify the exact personal information you gather for the SMS program (e.g., mobile phone number, name, message content, engagement data).
Purpose of Use: Clearly state why you are collecting this data and how you will use it (e.g., “to send promotional offers and product updates,” “to improve our messaging services”).
Message Frequency: Include a disclosure about the expected message frequency (e.g., “Approx. 4 messages per month”).
Carrier Charges: Note that “Message and data rates may apply” for the recipient.

3. Opt-Out and User Rights

Clear Opt-Out Instructions: Provide simple, actionable instructions for a user to stop receiving messages, typically by replying with a keyword like “STOP” or “UNSUBSCRIBE.”
Data Rights: Inform users of their rights regarding their personal information, such as the ability to access, correct, or delete their collected data.
Prompt Processing: Commit to processing all opt-out requests promptly.

4. Data Sharing and Security

Third-Party Sharing (Crucial Clause): This is one of the most important components. You must clearly state if and how data is shared.
- Best Practice: Include a clause stating that “Mobile information, including opt-in data and consent status, will not be shared with third parties/affiliates for marketing or promotional purposes.”
- Necessary Sharing: Disclose if you share data with essential service providers (like your SMS platform vendor) for the sole purpose of operating the messaging program.
Security Measures: Describe the security protocols you have in place to protect the collected data from unauthorized access or breaches.
Retention Policy: Explain how long the data is stored and the criteria for its deletion.

5. Contact Information

Privacy Inquiries: Provide up-to-date contact information (email, phone, or web form) for users to reach you with any privacy-related questions or concerns.
Support: Provide instructions for requesting support (e.g., “Text HELP for support”).

Disclaimer: This information is for informational purposes only and is not legal advice. You should always consult with a legal professional to draft a privacy policy that fully complies with all applicable laws and regulations (such as TCPA, CTIA guidelines, GDPR, CCPA, etc.) for your specific business and geographic area.

SMS Marketing Opt-In Policy & Terms

1. Opt-In & Consent

Messages May Include: ==[Examples: exclusive offers, product updates, sale alerts, event notifications, abandoned cart reminders]==.
Message Frequency: Message frequency will vary but is typically ==[State specific frequency, e.g., 2-4 messages per month]==.
Cost: Message and data rates may apply from your mobile carrier. We are not responsible for these charges.
Non-Conditionality: Consent to receive automated marketing text messages is not a condition of any purchase.
Eligibility: You must be the mobile account holder and at least 18 years old to participate.

2. Supported Carriers

3. How to Opt-Out (STOP)

4. Help & Support (HELP)

For support regarding our SMS program, text the keyword HELP to the ==[short code or phone number]== from which you received the message, or email us at anton@southerncrownhomes.com.

5. Privacy

Privacy Policy, Cookies Policy, and Terms & Conditions of Website Use

Effective Date: May 1, 2021
Last Updated: July 20, 2025

1. Information We Collect

Personal Information:

Name, email, phone number, mailing address
IP address and device identifiers
Service inquiries, form submissions, and project requests
Any data you provide voluntarily

General Information:

Browsing behavior, session data, referring URLs
Cookies, UTM parameters, and third-party analytics data
Publicly available information from sources such as LinkedIn, YouTube, and Facebook

Sensitive Personal Information may be collected if required or voluntarily submitted.

2. How We Use Your Information

We use your data to:

Deliver and improve our services and user experience
Respond to inquiries and fulfill content production requests
Conduct remarketing campaigns and digital outreach
Analyze site usage and performance via tools like Google Analytics and SEMrush
Optimize content, targeting, and advertising
Fulfill legal obligations and protect digital assets

We do not sell your information for monetary value. However, data may be shared for cross-context behavioral advertising under CPRA definitions.

3. Cookies, Analytics & Tracking

We use cookies and tracking technologies to:

Enhance user navigation and functionality
Analyze usage patterns and engagement
Power targeted advertising and remarketing across platforms like Meta, LinkedIn, and Google

Cookie Categories:

Essential Cookies: Necessary for site functionality
Analytics Cookies: Used to track visits, user flow, and conversions
Functional Cookies: Improve user experience based on preferences
Advertising Cookies: Enable personalized content and remarketing

We retain cookie data for optimization of campaigns and analytics.

Opt-Out Options:

GDPR-compliant cookie banners are shown to visitors from the EU/EEA.

4. Your Privacy Rights

California Residents (CPRA):

Right to know, correct, or delete your data
Right to opt-out of sharing for behavioral ads
Right to limit use of sensitive personal data

Opt-out links:

EU/EEA Residents (GDPR):

Right to access, rectify, erase, or restrict processing
Right to data portability and to object to profiling
Right to withdraw consent

Email developer@krakenusa.com to exercise these rights.

5. Data Security & Breach Notification

6. Data Retention

Personal and behavioral data may be retained to support long-term campaign strategy, unless a longer period is legally required.

7. International Transfers

Users outside of the U.S. should be aware their data may be transferred to and processed in the U.S. under GDPR-approved safeguards such as Standard Contractual Clauses.

8. Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect their information. Any data submitted by minors will be deleted upon discovery.

9. Developer Indemnification

10. Content Disclaimer & Third-Party Links

All site content—including blog posts, case studies, embedded videos, and external links—is offered for general marketing or informational purposes only.

Visitors should:

Consult appropriate professionals before acting on any claims or advice found on our website
Understand external links are used at their own risk
Independently verify all content, stats, and opinions

Southern Crown Homes assumes no liability for third-party websites, inaccurate or outdated information, or the consequences of acting on unverified claims.

Use of this website is at your own risk.

11. Updates to This Policy

We may update this policy to reflect legal, technological, or operational changes. By continuing to use the site, you consent to the most recent version.

12. Contact Us

If you have any questions or requests about this policy, please contact:

Southern Crown Homes
11046 Golden Warbler Rd
Spring Hill, FL 34613
📧 developer@krakenusa.com

This Privacy Policy complies with FIPA, CPRA, GDPR, and analytics/data marketing standards supported by Google and SEMrush.

SMS Privacy Policy

1. Consent and Program Overview

Program Description: Clearly describe the purpose of your text messaging program (e.g., promotional offers, appointment reminders, order updates).
Opt-In Method: Explain how a lead provides consent to receive your messages (e.g., through a web form, texting a keyword, in-store sign-up).
Non-Conditionality: State explicitly that consent to receive texts is not a condition of purchasing any goods or services.

2. Data Collected and Its Usage

Type of Data Collected: Specify the exact personal information you gather for the SMS program (e.g., mobile phone number, name, message content, engagement data).
Purpose of Use: Clearly state why you are collecting this data and how you will use it (e.g., “to send promotional offers and product updates,” “to improve our messaging services”).
Message Frequency: Include a disclosure about the expected message frequency (e.g., “Approx. 4 messages per month”).
Carrier Charges: Note that “Message and data rates may apply” for the recipient.

3. Opt-Out and User Rights

Clear Opt-Out Instructions: Provide simple, actionable instructions for a user to stop receiving messages, typically by replying with a keyword like “STOP” or “UNSUBSCRIBE.”
Data Rights: Inform users of their rights regarding their personal information, such as the ability to access, correct, or delete their collected data.
Prompt Processing: Commit to processing all opt-out requests promptly.

4. Data Sharing and Security

Third-Party Sharing (Crucial Clause): This is one of the most important components. You must clearly state if and how data is shared.
- Best Practice: Include a clause stating that “Mobile information, including opt-in data and consent status, will not be shared with third parties/affiliates for marketing or promotional purposes.”
- Necessary Sharing: Disclose if you share data with essential service providers (like your SMS platform vendor) for the sole purpose of operating the messaging program.
Security Measures: Describe the security protocols you have in place to protect the collected data from unauthorized access or breaches.
Retention Policy: Explain how long the data is stored and the criteria for its deletion.

5. Contact Information

Privacy Inquiries: Provide up-to-date contact information (email, phone, or web form) for users to reach you with any privacy-related questions or concerns.
Support: Provide instructions for requesting support (e.g., “Text HELP for support”).

Disclaimer: This information is for informational purposes only and is not legal advice. You should always consult with a legal professional to draft a privacy policy that fully complies with all applicable laws and regulations (such as TCPA, CTIA guidelines, GDPR, CCPA, etc.) for your specific business and geographic area.

SMS Marketing Opt-In Policy & Terms

1. Opt-In & Consent

Messages May Include: ==[Examples: exclusive offers, product updates, sale alerts, event notifications, abandoned cart reminders]==.
Message Frequency: Message frequency will vary but is typically ==[State specific frequency, e.g., 2-4 messages per month]==.
Cost: Message and data rates may apply from your mobile carrier. We are not responsible for these charges.
Non-Conditionality: Consent to receive automated marketing text messages is not a condition of any purchase.
Eligibility: You must be the mobile account holder and at least 18 years old to participate.

2. Supported Carriers

3. How to Opt-Out (STOP)

4. Help & Support (HELP)

For support regarding our SMS program, text the keyword HELP to the ==[short code or phone number]== from which you received the message, or email us at anton@southerncrownhomes.com.